Monroe’s Motivated Sequence

Nearly every infomerical uses Monroe’s Motivated Sequence.  The Snuggie commercials are a prime example of this…The mere sight of the product and its name are attention getters in and of themselves.  Need is established when they talk about how without a Snuggie your heating bill will be high, your hands are trapped in an ordinary blanket, you may not be able to answer the phone or use your lap tap with just any blanket, etc.  They present the Snuggie as a panacea and a necessary purchase.  Sensory language like “cozy, warm, drafty, chilly” are used.  Then the commercial gives a quick visual of what the world would look life if everyone owned a Snuggie—families would be ecstatic wearing them at sporting events, people can finally read a book and have a blanket, etc.  Finally the commercial ends with a call to action, encouraging the audience to purchase a Snuggie, especially considering they can receive a free book light if they order now.  Overall I think it is a fitting example of Monroe’s Motivated Sequence, as well as identifying an exigency and using rhetoric to sell a product that will solve the problem.

Ali Sehringer


6 comments so far

  1. dupublicaddress on

    As cheesy as this infomercial is, it is a good model of the Monroe Sequence. Although the established “needs” are a little outlandish, it does it’s job. I think the Snuggie commercials appeal to different personalities with all the different colors and prints also add to it. Plus, the sensory language does a good job of tying into the original exigence.
    Giana Gregga

  2. samuele40 on

    This commercial, while mildly effective, relies on one dishonorable tactic. The slander of the blanket! Yes, this commercial clearly sells snuggies by defaming and discrediting the classic and all around useful blanket. Although this technique is mean, it is a necessary aspect of their argument. Since blankets are cheaper and widely available it was important for the makers of snuggie to destroy the reputation of blankets in order to promote their product. Their argument that blankets trap your hands and are inconvenient is mildly effective. Way to go snuggie, I guess.

  3. jdavis0136 on

    The Snuggie is just one of many brands and advertisement to use the Monroe Sequence in a successful way. The Monroe Sequence is a classic approach to persuasion. Commercials do it through mainly visual means. Politicians use it through speech. We all use it even if we don’t realize it. The Snuggie is a great example though because it is a useless invention that has some how taken over our homes and televisions. Its success stemmed from the Monroe Sequence.

  4. cihuber on

    The Snuggie commercial, without a doubt, fits the form of the Monroe Sequence for persuasion. The commercial gains your attention and definitely employs a visualization through the use of sensory language. However, the problem I have with the Snuggie commercial, is it’s difficulty in establishing ethos. The makers of the snuggie do a very poor job establishing their credibility. The outrageous claims made about the need for a blanket with sleeves, makes it difficult for the audience to feel sound about the solution recommendation.

    Carly Huber

  5. kbrickman on

    Yes, the Snuggie commercial clearly identifies The Monroe Sequence. There is an obvious and effective introduction to gain the attention of the viewer, a need is established, a solution is suggested to satisfy the need with visual and sensory language included, and finally there is a call to action. The framework of the commercial definitely fits within the sequence, logic is clearly stated when the speaker presents the advantages of having a Snuggie, the idea that it is an item everyone and anyone could use, and that is priced at a good value. But in agreement with Carly’s point, no ethos is established – aside from the pros and cons of a Snuggie, which all in all is not an essential need, a blanket is a simple substitute.

    Kara Brickman

  6. ehoward112 on

    This ad made me think of people who hate the use of rhetoric because if used right you have the potential to make people do what you want them to. This is a excellent example of the usage of the Monroe’s sequence as it has convinced million of people to buy something that they don’t really need. A blanket works just fine, but apparently she doesn’t know how to use one.

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