Brett Favre Wrangler Commerical

Brett Favre started the commercial by stating how content he was with his jeans, and how they were durable. This commercial like many others rely on the use of real life situations to prove their product is better. In the exigency when the commercial starts, Brett Favre would already has the audience’s attention since he’s Brett Favre. His credibility is already proven. Any commercial/anyone advocating for the use of a specific product would usually employ someone of celebrity status. The video content of the commercial was appropriately directed toward audience. This commercial did not do the best job at establishing why I should buy Wrangler as opposed to other jeans. I’ve attched the video

http://www.youtube.com/watch?v=J2pIvg-2vEY

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7 comments so far

  1. dupublicaddress on

    I watched this commercial and I totally agree with you. This commercial is meant to advertise a lifestyle more than the jeans themselves. It’s like when you see a commercial and you think “Man, that was cool…wait…what was it for?”

    Just because you can get a celebrity to endorse one of your products does not mean that you get to skip out on explaining why the product is the best. You still need to communicate to your audience why they NEED it, how their lives would be IMPROVED by having it, and how they can GET it. I feel that this Wrangler commercial not only fails to do the things I just said, but it also advertises to a completely narrowed audience.

    Just because you are famous doesn’t mean that people are going to listen to whatever you say (although, sadly, that is often times the case).

    However, I will say, that this commercial does do a good job of SHOWING why you would want these jeans. Brett Farve says that he likes jeans that are “durable” and jeans that “last” and then we see Farve playing football with some buddies, getting dirty in the mud and having fun. This doesn’t necessarily show us why the jeans themselves are great, but it does make that LIFESTYLE seem attractive.

    ~Molly Coyne

  2. cihuber on

    I also agree that the commercial is ineffective in persuading an audience to buy Wrangler jeans. However, I do think the commercial attempts to follow Monroe’s Motivated Sequence. It gains attention by placing Brett Farve on the screen. The commercial attempts to establish need by implying that in order to play football you need strong, tough jeans. Wrangler jeans satisfy those needs because they “will last” and are tough. The visualization is obvious – Farve and others playing a backyard game of football with their Wranglers. This is the point where the commercial fails: it lacks a call to action. Although the commercial attempts to persuade the audience to buy Wrangler jeans, I think overall it is ineffective in doing so.

  3. cihuber on

    I also agree that the commercial is ineffective in persuading an audience to buy Wrangler jeans. However, I do think the commercial attempts to follow Monroe’s Motivated Sequence. It gains attention by placing Brett Farve on the screen. The commercial attempts to establish need by implying that in order to play football you need strong, tough jeans. Wrangler jeans satisfy those needs because they “will last” and are tough. The visualization is obvious – Farve and others playing a backyard game of football with their Wranglers. This is the point where the commercial fails: it lacks a call to action. Although the commercial attempts to persuade the audience to buy Wrangler jeans, I think overall it is ineffective in doing so.

    Carly Huber

  4. robgentle on

    I have to disagree with the original poster and the other two commentators. Just because the commercial does not actively promote a product its not a call to action. There is an episode of the Mad Men in Season 2 where two copywriters write a song to promote coffee. The underlying theory is that people don’t want to be told what to do. So to advertise the coffee, the copywriters promoted “a mood,” similar to the Wrangler commercial. The persuasion was the lifestyle provided by Wrangler jeans because they will last. At least for me, I would have been less receptive to the message if it was stated explicitly.

    –Rob Gentle

  5. Siavash on

    I believe this commercial targets men. By using Brett Favre a future NFL Hall of Famer to market its product; Wrangler attaches Brett Favre and Wrangler jeans to its ideal of hegemonic masculinity. Thus, if you don’t own Wrangler jeans you are not a real man. I think a commercial like this dilute the American culture and shows the influence capitalism has on social norms and values.

  6. sarahtheobald on

    I think this commercial raises an interesting point about using a celebrity to establish ethos. By choosing a widely recognized, famous individual to endorse a product, it saves advertisers a lot of air time in establishing their source’s credibility. Brett Favre just needs to say he’s comfortable in Wrangler for the jeans to be believable (for some of audience). He does not have to say he is a professional football player, is a jean connoisseur, or has tested out every pair. There is nothing in this commercial that gives him more credibility than the average Joe other than he is a recognizable face, yet many in the audience will still buy the jeans.
    ~ Sarah Theobald

  7. Siavash on

    I believe this commercial targets men. By using Brett Favre a future NFL Hall of Famer to market its product; Wrangler attaches Brett Favre and Wrangler jeans to its ideal of hegemonic masculinity. Thus, if you don’t own Wrangler jeans you are not a real man. I think a commercial like this dilute the American culture and shows the influence capitalism has on social norms and values.

    -$iavash


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