Deaf Culture Awarness Club Persuasive Strategy Evaluation

Coming to Denison, I knew it would be a long process in persuading the faculty, staff,a nd students to accept Deaf Culture and specifically the language of Deaf people, American Sign Language. Not so much saying they are unreceptive to new cultures, but I knew the exposure of something new in a traditional culture would take processes to seemingly integrate into the institution.  This includes educating the Denison community on what they might not know.

As we learned in class our persuasive speech consisted of an Attention Getter, Refutation Strategies, stating the problem, establishing need, proposing a solution, presenting visualization, and call to action.

As of right now the DCGA senate just past a resolution to be presented to the board of Academic Affairs.  Although Deaf Culture Awareness see themselves as “coming a long way”, I guess I am still curious whether we took these same steps as a club unconsciencely.

Well, I know that there were certain things that the club had done, and can be checked off the list of things we did do in relationship to what we learned in class. I have to say identifying the problem.  Club members took the inititative to identify the problem with their peers, faculty and staff of the Modern Language Department and with the Provost of Denison Univeristy.  Although did not speak to a lot of people directly, word began to spread through word of mouth as to what the problem was; and that was the fact that Deaf people were not represented on campus and American Sign Language was a necessary class to add to Denison’s curriculum considering it is the third most used language in the United States.  Secondly, was our attention getter. I look at the attention getter and visuals not just in the beginning of the club’s establishment, but throughout the four years it has been existence because of the constant “renewal” of students. So, how did we do this?  Well, club members made a ten feet long sign that read “Deaf Culture Awareness Week”.  This sign was strategically positioned in Slayter where not only students seem to gather, but faculty, staff, and visitors.  It was even once, I overheard student hosts explaining to campus tour groups about the club and what it was striving for on campus.  By establishing a need and a call to action, we opened up a petition for students and faculty or staff to sign in supporting American Sign Language as a course.  To also establish a need we made a short documentary of our club’s mission and accomplishments that was shown to over 1,000 people where after our club’s ASL class was able to perform a song for the school.

With this said, I am curious as to whether or not you might think we forgot?  Was the strategy good or bad? Could it have been better?  Did you know everything that was just said?  how?

-Katelyn Johnson


2 comments so far

  1. Siavash on

    I applaud your organizational tactics. I feel it is important to not just talk and strategies but to commit to action and you have done it all. You have advanced your movement by exposing people you come in contact with to your cause. I have gained a significant amount of information and logic because of your ability to speak up. So it is important to put up signs and petitions but the ability to talk to others through means of dialog and to raise community consciences on the movement is what influences me to think about others. So thank you for your contribution to the Denison Community.

  2. jenniferephillips on


    I think this is a clever notion- the fact that certain aspects persuasive public speaking can be applied to many other aspects of communication. I think this is a very good strategy. Having an attention getter is necessary for drawing awareness on a college campus. Similarly, establishing a need is just as important. However, when following Monroe’s Motivated Sequence, the solution, and sensory appeal might stray from the the established sequence. The call to action, it seems, is what your group focused on. In order to be more effective for a situation like yours, you might just use the Problem/Solution method instead of trying to address all of Monroe’s 5 steps.

    Jen Phillips

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